Boss Orange Sunglasses

From Metzingen into the World

„And I wear my sunglasses at night
So I can so I can
See the light that's right before my eyes“,

sings Corey Hart in a electro pop-classic “sunglasses at night”, this way unknowingly creating a praising hymn for a brand, that has convinced sunglasses lovers of its lightening powers ever since the first model.

A little bit of Savoir Vivre, a little bit of Zeitgeist and a lot of sporty trendiness transports BOSS Orange from Baden-Württemberg to big cities and metropolises of the globe.

Urbanity, coolness and easiness are the defining characteristics of sunglasses from BOSS Orange, which became visible for the first time in 2011 with their own interpretation of lifestyle and sunshine. But they didn’t just appear to disappear – they left a pretty memorable impression straight away. They did that by deciding not to follow the typical route, inspiring everyone to break out of the routine, but rather celebrated the routine excessively. I mean with the claim „Bless the boring. See it funky!“ there is no need for an explanation.

At the core of this motto is inspiration and longing for new designs – and that is exactly what drives the makers of sunglasses from BOSS Orange – again again and again to their absolute success.

The inspiration for such trademark interpretations of BOSS Orange sunglasses comes directly from the creative impulses of the world cities like Rome or nostalgic, extravagant and dynamic rural areas, like for example Cote d’Azur. The result can be found in the Boss sunglasses collection in the form of vivid and strong colours and that certain flair, making the quality of BOSS Orange sunglasses certain and thrilling. Additionally, the concise details allow the wearer to create their own look of individuality, that often means a possibility to create a distinctive and unconventional look. Friends of BOSS Orange sunglasses like to call it the „orange state of mind“.

History

The first time the traditional German company of Hugo Ferdinand Boss, who founded it in 1924 in Baden-Württemberg „metropolis“ Metzingen, got real attention and respect of the industry was straight after the World War II due to the upper-class and stylish Hugo Boss Suits.

But the label laid the cornerstone for their extraordinary success first under command of Boss’s son-in-law Eugen Holy. Starting in 1948, he drove this fashion house into a new era, which on the turn of the millennium positioned Brand BOSS on the Mount Rushmore of the fashion world, where the BOSS Brand is still sitting.

The deciding factor for the ascent of the BOSS Brand was the perfection in the domain of standardised production, as a result of which the company could concentrate on establishing themselves in the fashion universe in the 1960s and the following decades – the times, when the suits were defined by narrow shoulders and single-breasted blazers always had two buttons.

Not only on the runway was the brand working really hard on embedding BOSS brand image into the minds of consumers. That and fashionable designs helped them develop from an insider tip to a heavyweight in the industry. Selectively picked sponsoring in Motorsport, as well as Golf and Sailing in later stages, as well as projects with „Save The Children“ not only positioned the brand in the center of attention, but clearly showed that they were here to stay. Even today, this German brand acts as an established powerhouse, making sure their IPO on the Frankfurter DAX in 1985 wasn’t the last success in the history of the brand.

1985 also marks a time, when Hugo Boss started to make their first steps towards the glasses market. In 1989 they received the licensing for glasses, which naturally involved allowance for production of Hugo Boss sunglasses.

Globally, BOSS operates on the same level as other fashion brand establishments, like Tom Ford, Gucci, Dolce & Gabbana, Prada or Versace. BOSS Products are sold in more than 1100 own stores in all important metropolises of the world, divided into 4 in-house fashion lines: BOSS, BOSS Green and Hugo, which represent different facets of the company in their purest form and attract different target audiences.

But after the company was bought by the financial investor Permira and Werner Baldessarini in 1998 became the chairman of the board of directors at Hugo Boss Inc, a decision was made to take things a step further by introducing BOSS ORANGE as an expansion into the sportswear sector. In this sector, the designs for leisure fashion and sports clothing have left clear footprints over the last 20 years. Originally limited to the men’s world, the designers started to include sportiness in the sketches and designs for women and children, as a result of which BOSS with the launch of BOSS Orange Line have occupied their fair share of fashion Olympus in business, evening and leisure styles.

This high quality expectation is obviously also reflected in the BOSS Orange sunglasses. Original BOSS Orange sunglasses differ significantly from BOSS Orange sunglasses imitations, that can be found everywhere in the world. The real BOSS sunglasses captivate through the workmanship and even a quick look leaves no doubts to understanding, what separates an original BOSS from fake BOSS sunglasses. Firstly, the lettering „BOSS ORANGE“ on the outer side, as well as „BOSS ORANGE“ letter on the inner side, directly next to CE – an acronym for the highest European manufacturing standard. Secondly, the BOSS ORANGE sunglasses case, as well as BOSS ORANGE sunglasses wipe, that round off the complete BOSS Orange Package, which is part of every pair of glasses sold without any exceptions.

BOSS Orange sunglasses are exactly the right thing for the beautiful folk

It is exactly this package in combination with distinctive style of the brand and in-house interpretation of lifestyle and sportiness, that wins celebrities from different prospects of public life over by the dozen.

Golf professional Martin Kaymer has been the brand ambassador of the label for a considerable time now, whilst Hollywood-Stars like Orlando Bloom, Adrien Brody, Gabrielle Union or Sienna Miller can be seen as big fans of the label. The BOSS Orange sunglasses BO 0197/S and the BOSS Orange BO 0133/S impress by their straightforward full-rim frames in a bit of a square look. The glass-looking plastic frames of these BOSS ORANGE sunglasses for men leave no wishes in aspects of material handling as well as comfort during wearing.